MEAT MARKETING: Red Plains Grand Butchery

How Proof Marketing helped a motivated client grow their business!

Hired for:

Naming
Messaging
Branding
Marketing Strategy
Website Development
Packaging
Social Media
Email Marketing
Social Ads
Radio

Located in Comanche, Oklahoma, Red Plains Grand Butchery was founded with a clear mission: to produce and prepare the best beef in the country. This came about over a bottle of whiskey. The owner knew that meat processing is an art and wanted people to have a connection with their food.

They needed a strong brand identity and a comprehensive marketing strategy to bring their vision to life, share their mission with customers, and SELL MEAT! That’s where Proof Marketing came in.

Starting from scratch, Red Plains Grand Butchery needed everything—from a compelling name to an online store. The client had big ambitions, and we knew that strategic branding and messaging would be key to their success. We worked closely with Red Plains to ensure their brand reflected their values and resonated with their audience.

Naming & Branding

We developed a name that speaks to their roots and crafted a brand that conveys trust, quality, and tradition. From the logo to packaging designs, every element was built to reinforce their reputation as a premier meat processor in Oklahoma.

BRANDING OPTIONS

We sent a lot of options and refinements.

FINAL BRANDING

By combining elements from the logo options that they loved and some edits, we landed on an effective brand that provided a solid basis for strong marketing! Communication with the client was key.

Messaging & Marketing Strategy

Strong branding was just the beginning. We collaborated to establish clear, compelling messaging that highlights Red Plains' commitment to exceptional service and quality products. Their one-liner, “Quality Meat Processing by People Who Care,” became the foundation of their brand voice. Our strategic marketing plan ensured that their story was told consistently across all platforms.

Website Development

A well-designed, user-friendly website was essential. We built a site that showcases their services, engages potential customers, and makes it easy for customers to BUY! The website was optimized for search engines and mobile use, ensuring maximum reach.

With a professional yet creative design inspired by ranching elements, plus an emphasis on the Red Plains story, sales exploded!

Packaging & Signage

From product labels to subscription boxes and even merch, we designed clean, professional designs that reinforce the brand’s authenticity and high standards.

Product packaging had a fun twist, with custom names for each product, and Subscription Boxes named after infamous outlaws, like Cattle Annie, Jesse James, Belle Starr, and many more!

New product releases allowed our creativity to flow! From partnering with other ranches to create custom meat boxes to a dog treat brand, and even a biofertilizer, the branding never ended!

Social Media & Digital Marketing

To build and maintain an engaged audience, we contributed to Red Plains’ social media presence, crafted compelling content, and ran targeted social ads to reach ranchers and meat lovers alike. We also developed email marketing campaigns to keep customers informed with LOTS of amazing deals and new products!

The Result

Red Plains Grand Butchery is the result of a motivated client who allowed creative freedom and trusted the process. Through collaboration, strategic execution, and the client’s unwavering commitment, Red Plains Grand Butchery grew into a trusted name in Oklahoma’s meat processing industry. Their success is a testament to the power of strong branding, smart marketing, and a client who believes in the value of design.